The Maxim 500 Pound Challenge is a fun weight loss competition for a great cause. We're inviting our employees, clients, suppliers, industry partners, and friends to join us in starting the new year off with a commitment to get fit.
Join as a team or as an individual and weigh in weekly between January 9 and February 27. For every weigh in that you participate in, you'll receive a ballot into our prize draws - so the earlier you sign up to start the challenge, the more chances you'll have to win! And for every pound lost, Maxim will donate a pound of food to a local food bank.
New environmental standards for engines require a significant reduction in diesel exhaust emissions from all new heavy duty trucks put into service.
All of our competitors - including Freightliner, Volvo, Peterbilt, Kenworth, and Western Star - are meeting these standards by adding a urea tank, extra equipment and a secondary fuel requirement on their trucks. Only International Trucks do not have a urea tank.
The new MaxxForce engine meets emission standards without requiring a urea tank - which means up to 500 pounds of extra payload and fluid economy savings (i.e. no urea fluid required).
In short, you'll be able to lose 500 pounds instantly by choosing to buy or lease a new International Truck from Maxim featuring the new MaxxForce engine.
If you have any questions about the new MaxxForce engine, talk to your Maxim Sales or Lease Rep today. Not sure who to call? Click here to find a location near you.

